VIP Logo Evaluation

VIP Logo Evaluation

Buzz Logo Evaluation

Buzz Logo Evaluation

Mixx Logo Evalutation

Mixx Logo Evaluation

Idea's and Planning Documents - Music Choices

Music Choice Discussion

Radio Station Logo Explanation - Family and Representation

How are my Logo's a Family?

It is important for my logo's to link together and be seen as a family of logo's.

In my designs I have attempted to make my logo's as family by incorporating similar design features, such as font and colours.

All three of my designs have a shape as the background; Mixx has a circle, Buzz has a diamond and VIP has a triangle.

The colour scheme for my logo's are different for each design, although they are all made up of two block colours; orange and white, green and purple and black and gold.

Also, the font for each logo is consistent. I made my own font on Photoshop using shapes and colours, however keeping a boxy, sharp and precise theme throughout, applying this to each character I designed.


How do the Logo's represent OW! Music?

My three logo designs represent OW! Music as they are young, fresh and exciting designs that reflect each genre of music well.

The circle surrounding the Mixx logo presents a well rounded radio station; it would play a mix of old and new music from the Pop genre.
The diamond surrounding the Buzz logo presents the station as a youthful station; it would play a  mix of music from the house and drum and base genres.
The triangle sitting as the background for the VIP logo presents a direct approach to the station; Buzz radio station would play music from the 1980's.

These would represent OW! Music as they show variety in the music genres that are played, this shows the company to accommodate for many different preferences among listeners.

Ideas and Planning Documents - Props and Costume List

Ideas and Planning Documents - Story Board Series

This ident shows a singer/guitarist playing his instrument and preparing to sing. The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the singer will begin to sing the same song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.
In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

 

This ident shows a electric guitarist preparing to play his instrument. The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the musician will prepare to play the chords to song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.

In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

This ident shows a drummer preparing to play his instrument . The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the drummer will begin to play the beat to song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.
In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

Ideas and Planning Documents - Developed Idea

Ideas and Planning Documents - Mind Maps

Our first idea, a nightclub scene, would've included people dancing in a club or concert scene; it would've then shown the back of people's heads with the letters for THE GRID shaved in their hair.
We decided not to take this idea further as the majority of our target audience would no longer go out to night clubs and raves. 
Also, as the channel plays comedies and youth orientated chat shows, as well as music videos, we didn't feel it would represent the channel overall.

Our second idea, the wind up teeth concept, was not taken further as we did not feel it would represent the channel overall. As the channel shows chat shows, music videos and American sitcoms, we thought having the wind up teeth would represent comedy programs and not the types of programs shown.
Also, as the wind up teeth are a classic joke about false teeth, we decided this was an inaccurate representation of our target audience of 18-30 year old men and women. 

Our third idea, the growing tattoo concept, was an exciting idea however extremely difficult to achieve. We wanted different scenes of Sitcoms, chat shows and music videos to grow out of the tattoo however we decided that a tattoo on the upper arm is a stereotypically male expression and so we did not want the channel to seem male orientated; our target audience is males and females between the ages on 18 and 30.

Our fourth idea, the music video themed concept, was carried forward and developed into our final idea. We chose to develop this idea further and create this ident as it was a fun and unusual setting, reflecting our quirky target audience. Not only this however, we used the music video idea to incorporate pixel boxes that show short clips of the programs shown on the channel; this allows the audience to have a sneak peak at all the different programs displayed on The Grid.
We felt this idea appealed to our target audience well; light rock music was a popular genre of music in the early to mid 1990's, the age in which our target audience were younger and interested in finding their favorite genre of music to listen to. Furthermore, a music video will be familiar to our audience and will therefore catch the attention of the audience and encourage them to watch the programs on the channel.

Ideas and Planning Documents - Role Descriptions

Role Descriptions by 08PieperN

Radio Station Logo Design Screen Captures and Explanations - VIP

The black triangle forms the background for the VIP logo

a gold coloured triangle makes the 'V' character for the logo

the 'I' character is added to the logo with a rectangle and triangle above it

the 'P' is made of a rectangle with a triangle on the right hand side of it

Process

To design this logo, VIP, I used Photoshop. Photoshop enabled me to use the shape tools and various other tools to create the logo to a professional standard. I used Photoshop's tools and devices to, piece by piece, develop my design. There were various fonts i could have used to design the VIP characters, however I decided to create the letters VIP with different shapes, triangles and rectangles using the shape tools. A combination of the coloured rectangles and a few triangles make up the font for my logo. To begin with, I created a triangle using the custom shape tool and drew a large triangle as the background of the logo. To create the 'V', I used the custom shape tool again to draw another triangle; after this i used the paint bucket tool to colour the shape in a gold colour. To create the 'I' for VIP; I used the shape tools to draw a rectangle and then the custom shape tool to draw a small triangle to place on the top edge of the rectangle. The triangle sitting on the top of the rectangle creates the look of the dotted 'i' in a normal font, although with the logo's edgy twist. I used the shape again tool to draw another tall rectangle to create the first part of the letter 'P' and the custom shape tool to draw a triangle; I rotated it and then joined it to the right hand side of the rectangle. This created the 'P' shape in the style of font the family of logo's are designed in.

File Format

I would save my logo in a Portable Document Format (.pdf); a metafile. A PDF file is made up of pixels as well as mathematical data (shapes, curves, equations) which is used to produce an image. A PDF file can be opened in any system, as it does not require the use of any specific program; therefore, OW! Music could access the PDF file in the office as well as in client meetings on tablets or laptops. Also, as a PDF file is stored in a small size it is easy to share via e-mail or on the Internet. A PDF file cannot be manipulated once it is saved as it is stored in a "read only" format. This is an advantage for OW! Music as they can use the logo on letterheads, their website and on various mediums of merchandise; however, without the worry that someone will take the image from the website etc. and edit the image in their own time. 

Decisions

I made various decisions whilst designing the VIP logo, for example, I decided to create the characters myself with different shapes and tools, rather than adjusting a chosen font.

Revisions

I made no revisions to my design. I enjoyed designing this log and was very happy when I was able to design an accurate representation of my designs on Photoshop.

What Went Well?

My VIP design was extremely similar to my hand drawn designs. Also, the final design is edgy and sharp; an exciting design for the genre of music the radio station would play.

Even Better If?

I think my design would be even better if the characters were more in line and more proportionate to each other.

Radio Station Logo Design Screen Captures and Explanations - Buzz

the green diamond is the background shape for the logo

to create the 'B' character, I used a rectangle and a triangle


the small triangle forms the indent of the letter

to create the 'U', I drew a square with a triangle underneath it

small triangular indents added to the right and left side of a rectangle to make the 'Z' characters

 

this was repeated to make the second 'Z' character

Process

To design this logo, Buzz, I used Photoshop. Photoshop enabled me to use the shape tools and various other tools in order to allow precise and unlimited design on the program. I used Photoshop's tools and devices to, piece by piece, collate my design.There were plenty of different fonts to chose from, however I decided to create the letters BUZZ with different shapes using the shape tools. 

A combination of coloured rectangles, a square and a few triangles make up the font for my logo. To start off, I drew a proportionate square and rotated it to look like a diamond; I then coloured this green with the paint bucket tool. To create the 'B', I used the shape tool to produce a rectangle, and then the custom shape tool to create a triangle that acts as the indent in the letter. I used the shape tools to create the letter 'U'. I used the shape tool to draw a square, and the custom shape tool to draw a triangle which was rotated to sit flush with the bottom side of the square. Similarly to the letter 'B', I used the shape tool to draw a rectangle and the custom shape tool to draw two triangles, at the top on the left hand side and at the bottom on the right hand side, in order to create the two 'Z' characters.

File Format

I would save my logo in a Portable Document Format (.pdf); a metafile. A PDF file is made up of pixels as well as mathematical data (shapes, curves, equations) which is used to produce an image. A PDF file can be opened in any system, as it does not require the use of any specific program; therefore, OW! Music could access the PDF file in the office as well as in client meetings on tablets or laptops. Also, as a PDF file is stored in a small size it is easy to share via e-mail or on the Internet. A PDF file cannot be manipulated once it is saved saved as it is stored in a "read only" format. This is an advantage for OW! Music as they can use the logo on letterheads, their website and on various mediums of merchandise; however, without the worry that someone will take the image from the website etc. and edit the image in their own time. 

Decisions

I made the decision to stick to my hand-drawn designs as much as I could and attempt to keep the design looking the same. I think overall I was successful, the green and purple colours stand out and are eye catching. The use of the shapes, combinations of the shapes and presentation of the shapes, are a good representation of my hand drawn designs and have been useful tools to allow me to design it as accurate to my hand drawn designs as possible.

Revisions

I made no revisions to my hand drawn designs whilst creating them of Photoshop. I kept the colour scheme as true to my hand drawn designs as possible as I thought the colours complimented each other and were successful in drawing attention to the logo. 

What Went Well?

This design went well as the Photoshop design is very similar to my hand drawn designs. I think this design is abstract and noticeable and will stand out from a crowd of logo' that use basic colours and conventional designs.

Even Better If?

I think my design could be even better if the I made the characters more square shaped, rather than rectangular. I think this would compliment the diamond shape in the background and will experiment on Photoshop to see whether or not this idea will be taken forward.

Radio Station Logo Design Screen Captures and Explanations - Mixx

this is the background of the logo, the larger orange circle creates the band around the outside of the logo

the orange circle is covered in the center by a white circle, this makes the orange band around the outside






the white circle in the middle will be the base for the logo characters

the 'M' character was made by drawing a rectangle and colouring it orange, then a triangle, coloured in white and layering the triangle on top of the rectangle in order to create the illusion of an ident in the 'M'

the 'I' is made of a rectangle and a triangle sitting on top of it




the design of the 'I' is effective as he triangle above the rectangle makes the 'I' look dotted

the 'X' character was easy to design as i drew a square, and four triangles



the triangles are placed on each side of the square so as to look like indents in the character


I used this method to create both 'X' characters

Process

To design this logo, I used Photoshop. Whilst using Photoshop, I was able to use the shape tools, custom shape tools, a range of colours and fonts to construct my design. I had a wide variety of fonts to chose from, however I decided to create the letters MIXX with different shapes using the shape tools. A combination of coloured rectangles, squares and triangles make up the font for my logo. To create the 'M', I used the shape tool to produce a rectangle, and then the custom shape tool to create a triangle that acts as the indent in the letter. I used the shape tools to create the letter 'I'. I used the pen tool in order to draw the outline of the letter, saved the shape under the 'custom shape' category and used the shift key to draw the shape in proportion. Similarly to the letter 'M', I used the shape tool to draw a square and the custom shape tool to draw four triangles in order to create the two 'X' characters. Before I created the letters, I used the shape tool to draw two circles, one orange and one, smaller, white circle so as to create the orange boarder.

File Format

I would save my logo in a Portable Document Format (.pdf); a metafile. A PDF file is made up of pixels as well as mathematical data (shapes, curves, equations) which is used to produce an image. A PDF file can be opened in any system, as it does not require the use of any specific program; therefore, OW! Music could access the PDF file in the office as well as in client meetings on tablets or laptops. Also, as a PDF file is stored in a small size it is easy to share via e-mail or on the Internet. A PDF file cannot be manipulated once it is saved saved as it is stored in a "read only" format. This is an advantage for OW! Music as they can use the logo on letterheads, their website and on various mediums of merchandise; however, without the worry that someone will take the image from the website etc. and edit the image in their own time.

Decisions

I made the decision to stick to my hand-drawn designs as much as I could and attempt to keep the design looking the same. I think overall I was successful, the orange colours stand out and are positively noticeable and I think the use of the shapes and combinations of the shapes were a good representation of my hand drawn designs.

Revisions

I made no revisions to my hand drawn designs whilst creating them of Photoshop. I was unsure of colours at first, having to decide between keeping the colours orange and white or changing them to pink and white. I kept the colour scheme the same as I decided it was a more rounded colour scheme and would prevent any of the listeners of the radio feeling as if the station was directed more strongly at females than males as pink is a stereotypical colour. For a future design, I may include two small triangle at the bottom of the M in order to enhance the look of the letter.

What went well?

I think the design as a whole went well as it has a very strong liking to my hand drawn designs. The creation of the shape and the size of the circles are accurate and the thickness of the orange boarder is of good size.

Even better if?

I think my design would be even better if the point of the 'I' was a perfect point. I may go back to my design on Photoshop and incorporate a triangle at the top of the I instead of the free hand, pen tool drawing on the computer.

Ideas and Planning Documents - THE GRID Font

This font is young, and unusual, similar to our target audience. We chose this font as, at the end of each ident, THE GRID is displayed above the featured character; we wanted a font that looked as if it had come from an old computer screen and was made from lots of pixels. 
We chose this font as we thought it represented our ideas well and would be fit well with our three idents we have story boarded. 
Later on, when we develop our idents and create them, we will look into making the font metallic, so it shines on the screen and catches the eye of our audience and brings their attention to the channel.

Ideas and Planning Documents - Location Post

Location Post

Radio Station Logo Designs Explanation - Mixx



Process

To design this logo, I used Photoshop. Whilst using Photoshop, I was able to use the shape tools, custom shape tools, a range of colours and fonts to construct my design. I had a wide variety of fonts to chose from, however I decided to create the letters MIXX with different shapes using the shape tools. A combination of coloured rectangles, squares and triangles make up the font for my logo. To create the 'M', I used the shape tool to produce a rectangle, and then the custom shape tool to create a triangle that acts as the indent in the letter. I used the shape tools to create the letter 'I'. I used the pen tool in order to draw the outline of the letter, saved the shape under the 'custom shape' category and used the shift key to draw the shape in proportion. Similarly to the letter 'M', I used the shape tool to draw a square and the custom shape tool to draw four triangles in order to create the two 'X' characters. Before I created the letters, I used the shape tool to draw two circles, one orange and one, smaller, white circle so as to create the orange boarder.

Decisions

I made the decision to stick to my hand-drawn designs as much as I could and attempt to keep the design looking the same. I think overall I was successful, the orange colours stand out and are positively noticeable and I think the use of the shapes and combinations of the shapes were a good representation of my hand drawn designs.

Revisions

I made no revisions to my hand drawn designs whilst creating them of Photoshop. I was unsure of colours at first, having to decide between keeping the colours orange and white or changing them to pink and white. I kept the colour scheme the same as I decided it was a more rounded colour scheme and would prevent any of the listeners of the radio feeling as if the station was directed more strongly at females than males as pink is a stereotypical colour. For a future design, I may include two small triangle at the bottom of the M in order to enhance the look of the letter.

What went well?

I think the design as a whole went well as it has a very strong liking to my hand drawn designs. The creation of the shape and the size of the circles are accurate and the thickness of the orange boarder is of good size.

Even better if?

I think my design would be even better if the point of the 'I' was a perfect point. I may go back to my design on Photoshop and incorporate a triangle at the top of the I instead of the free hand, pen tool drawing on the computer.

Radio Station Logo Explanations

Logo Designs