How are my Logo's a Family?
It is important for my logo's to link together and be seen as a family of logo's.
In my designs I have attempted to make my logo's as family by incorporating similar design features, such as font and colours.
All three of my designs have a shape as the background; Mixx has a circle, Buzz has a diamond and VIP has a triangle.
The colour scheme for my logo's are different for each design, although they are all made up of two block colours; orange and white, green and purple and black and gold.
Also, the font for each logo is consistent. I made my own font on Photoshop using shapes and colours, however keeping a boxy, sharp and precise theme throughout, applying this to each character I designed.
How do the Logo's represent OW! Music?
My three logo designs represent OW! Music as they are young, fresh and exciting designs that reflect each genre of music well.
The circle surrounding the Mixx logo presents a well rounded radio station; it would play a mix of old and new music from the Pop genre.
The diamond surrounding the Buzz logo presents the station as a youthful station; it would play a mix of music from the house and drum and base genres.
The triangle sitting as the background for the VIP logo presents a direct approach to the station; Buzz radio station would play music from the 1980's.
These would represent OW! Music as they show variety in the music genres that are played, this shows the company to accommodate for many different preferences among listeners.
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