Radio Station Logo Design Screen Captures and Explanations - VIP

The black triangle forms the background for the VIP logo

a gold coloured triangle makes the 'V' character for the logo

the 'I' character is added to the logo with a rectangle and triangle above it

the 'P' is made of a rectangle with a triangle on the right hand side of it

Process

To design this logo, VIP, I used Photoshop. Photoshop enabled me to use the shape tools and various other tools to create the logo to a professional standard. I used Photoshop's tools and devices to, piece by piece, develop my design. There were various fonts i could have used to design the VIP characters, however I decided to create the letters VIP with different shapes, triangles and rectangles using the shape tools. A combination of the coloured rectangles and a few triangles make up the font for my logo. To begin with, I created a triangle using the custom shape tool and drew a large triangle as the background of the logo. To create the 'V', I used the custom shape tool again to draw another triangle; after this i used the paint bucket tool to colour the shape in a gold colour. To create the 'I' for VIP; I used the shape tools to draw a rectangle and then the custom shape tool to draw a small triangle to place on the top edge of the rectangle. The triangle sitting on the top of the rectangle creates the look of the dotted 'i' in a normal font, although with the logo's edgy twist. I used the shape again tool to draw another tall rectangle to create the first part of the letter 'P' and the custom shape tool to draw a triangle; I rotated it and then joined it to the right hand side of the rectangle. This created the 'P' shape in the style of font the family of logo's are designed in.

File Format

I would save my logo in a Portable Document Format (.pdf); a metafile. A PDF file is made up of pixels as well as mathematical data (shapes, curves, equations) which is used to produce an image. A PDF file can be opened in any system, as it does not require the use of any specific program; therefore, OW! Music could access the PDF file in the office as well as in client meetings on tablets or laptops. Also, as a PDF file is stored in a small size it is easy to share via e-mail or on the Internet. A PDF file cannot be manipulated once it is saved as it is stored in a "read only" format. This is an advantage for OW! Music as they can use the logo on letterheads, their website and on various mediums of merchandise; however, without the worry that someone will take the image from the website etc. and edit the image in their own time. 

Decisions

I made various decisions whilst designing the VIP logo, for example, I decided to create the characters myself with different shapes and tools, rather than adjusting a chosen font.

Revisions

I made no revisions to my design. I enjoyed designing this log and was very happy when I was able to design an accurate representation of my designs on Photoshop.

What Went Well?

My VIP design was extremely similar to my hand drawn designs. Also, the final design is edgy and sharp; an exciting design for the genre of music the radio station would play.

Even Better If?

I think my design would be even better if the characters were more in line and more proportionate to each other.