This font is young, and unusual, similar to our target audience. We chose this font as, at the end of each ident, THE GRID is displayed above the featured character; we wanted a font that looked as if it had come from an old computer screen and was made from lots of pixels.
We chose this font as we thought it represented our ideas well and would be fit well with our three idents we have story boarded.
Later on, when we develop our idents and create them, we will look into making the font metallic, so it shines on the screen and catches the eye of our audience and brings their attention to the channel.
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