Music Video Evaluation

WWW 1:
When making my music video, I had the opportunity to use Adobe Premiere to cut and edit the various clips and shots together to create the full music video. Adobe Premiere is new software and therefore I have not had much experience using the program in the past. Despite this, I feel I tackled the program and learned how to use the various tools and effects available effectively. As a result of this, I feel that I edited the shots and clips very well. I aimed for fast paced editing and think that I achieved this. My shots are cut precisely and  fit well to the beat of the song. 

WWW 2:
Throughout my music video, the lip sync Kenny Kendrick and Mikel Monroe performed was precise and exact. When making a music video, it is important to show the artist lip syncing; I spent a lot of time on this feature of my music video to ensure it was precise and effective throughout the duration of the song. I was pleased that Mikel Monroe and Kenny Kendrick performed the lip sync so well; however it made it much harder to pick shots and clips to use for the video as each time we filmed the lip sync sections, they performed better than the last time. Overall, filming high energy and exciting lip syncing sections made the music video more entertaining to watch and easier to put together.

WWW 3:
When preparing to make the music video as a class, we discussed the locations we would like to use. We chose an existing location, the classroom, a set that we had to create, the prom, and a green screen location. I think that, as a class, we put together our best ideas and the locations we used for our music video were exciting and filmed to the best of our ability. The locations also allowed us to experiment with different lighting; for example the prom scenes are dark as it looks like a party, whereas the green screen looks light and bright as the main focus in the shot is the artists.


EBI 1:
To improve the music video, I think we could have tried to use a wider variation of camera angles and shot types. We used a lot of plain, mid shots, long shots and close ups and did not experiment with shots such as over the shoulder shots or tracks for example. Using other types of shots would have made the music video more entertaining and more interesting for the audience to watch. A wider range of camera angles would have had the same result. The classroom scene shows a short high angled clip, however low angles and moving shots would contribute to a much more exciting range of shots to chose from and experiment with.

EBI 2:
Another element of my music video that could be improved is the green screen scenes. I would have liked to have had more time to edit the colours of the background in the green screen sections. I had ideas to have black and white shapes moving around behind Mikel and Kenny, morphing from one shape to another or moving in random directions. I think that my music video would have been much more exciting and effective if I had the chance to create this effect.

EBI 3:
A third improvement I would make to my music video would be to use faster paced editing techniques from the start of my music video. Although the way I have edited my music video is precise and accurate, it is fairly slow and uneventful towards the start of the song. I would edit the beginning of my music video to make it faster and make the cuts between shots faster and more exciting. I think this would help improve my music video as there would be a more consisted editing speed. The editing becomes faster and more effective during the instrumental section of the song; I chose to use this section to show off the performance of some of the boys in the class as they are entertaining to watch. This section has much more exciting editing compared to the rest of my video as I took the opportunity to cut to syncopated beats of the song rather than just the obvious, constant beat. If I had have adopted this technique more often throughout the music video, it would be more effective and more entertaining for the audience.


5 Effective Sections

One section of my music video that I thought was particularly effective was the very beginning of the song. 




TubeChop from 00:01-00:10

The very beginning of the music video consists of a series of changing shots. The first effect of this sequence is the 'fade in'. The first shot appears gradually; the shot starts black and the picture slowly appears. This is effective as it signals the start of the music video and suggests there is a narrative to the video. The sequence does not have any sound, therefore making it important that the visual aspects of the sequence are interesting. There are a few different angles and shot types that are included in the starting sequence that help make it entertaining and attention grabbing for the audience. Different shots cut from one to another until a still, mid shot of Mikel Monroe fades out into black. This 'fade out' signals the end of the opening sequence of the music video. I think this sequence is effective as it catches the attention of the audience and causes them to wonder what kind of song this music video has been made for. I also think it is effective as it shows an exciting 'over the shoulder' camera angle, as well as shots such as mid shots, close ups and extreme close ups.



Another section that I though was effective was:



TubeChop from 00:55 - 01:04

This section is effective as it shows a moving camera shot. The camera moves from the focus of the artists to the extras in the shot around them. This shot allows the audience to see other people involved in the music video enjoying themselves and having fun. This keeps the audience's attention on the music video as the majority of the music video is focused around the performance of the artists. The sequence is effective as it fun, entertaining to watch, accurately lip synced and cuts clearly from one location to another.



Thirdly, I thought this section was also effective:




TubeChop from 01:06 - 01:26
I think this section of my music video is effective as it shows a range of clips from each location within the 20 second TubeChop I have highlighted. It is important to show a range of locations in a music video to keep the audience entertained and interested in the video and not just the song. I think this section of my music video demonstrates this well as there are an equal range of clips from each location, however, to improve this section and make it more effective, editing the clips at a faster pace would allow for more entertaining viewing as the audience would see shorter clips of the location each time. 


Finally, I thought the end section of my music video was effective.


TubeChop from 4:01 - 4:17

I thought this section was effective as it shows fast paced editing, a good range of locations and an exciting 'fade out' technique. This sequence of shots is attention grabbing and entertaining. Not only is the content of the shots happy, amusing and joyful, the shots have been put together in an effective sequence. No two locations are seen next to each other and the people featuring in each shot are smiling, laughing, happy and enjoying themselves. This is a contributing factor as to how effective this sequence is as it makes the audience feel happy when they are watching it. The shots are mostly mid shots and the camera angles are also mostly front facing angles but as the lyrics finish, the audience can see the artists enjoying themselves with the other people in the shot with them. 


One section I did not think was effective was:



TubeChop from 00:33 - 00:55

I did not think this section was particularly effective as the editing was slow paced and the clips were only showing two locations; the set and the green screen. The clips were around 5 seconds each and cut from the green screen to the prom set over and over again. This section will appear boring to the audience as it is slow and showing the same locations. Showing a diverse range of clips, shot types, camera angles and locations is important in ensuring a music video is exciting and holds the interest of the audience. I do not think this section of my music video would hold the interest of an audience as the main conventions of a music video are not executed as well as they could have been.