Decisions and Process of Making the Ident

To make my Ident, I needed to make lots of decisions.

First of all, I had to think of an idea to film to make a 30 second television ident.

A very important part of the process of making my ident was the ideas and planning. My ideas and planning included the ideas for The GRID ident in the form of mind maps and spider diagrams. From these ideas, I needed to make a choice as to which idea I would use to continue to develop and create into a full television ident. 

Once I had made this choice, my music/concert idea, I then had to draw up all the planning documents in order to ensure I made the ident to the best of my ability and was able to create it to a professional standard. 

The planning documents included a props and costume list, a developed idea, a font choice, a music choice, a location post and a story board series. 

Each of these planning documents played a part in the process of making the final ident.

In the raw footage of Bobby and I filming the first stages and filming some test shots of the ident, you can see that we have had to use a Green Screen to simulate the location we wished to film the ident in; unfortunately, such a venue was unavailable at the time and so we had to make a decision to film the ident in front of a Green Screen to save time. Furthermore, the costume we wanted Charlie to be wearing, all black, was unrealistic as the background of the ident (the Green Screen) was going to be black as well which would have made it very difficult to see Charlie and him moving along with the beat behind the drum kit. As a result of this, we asked Charlie to wear a striped T-shirt, however we would have preferred a slightly more colourful one.

After we had written and made all the necessary decisions for the ideas and planning documents, we began to film the ident. The Green Screen was an extremely handy tool for Bobby and I as it allowed us to film the shots we needed in one day and edit all the footage on the computer, with little fuss.

The raw footage below will give you an idea of the process of making our ident:



Our raw footage helps show the decisions we made. 

To start, the first few clips of our raw footage shows an orange rectangle covering the logo. Bobby and I couldn't decide as to how we would cover the logo on the front of the drum kit and cover it with our design of The GRID logo. We filmed a few shots with the orange rectangle covering the logo on the drum kit and then filmed the shots again without the rectangle covering the logo.
In the end, when we were editing the ident, we used the shots without the rectangle as it was easier to design a similar logo for The GRID with a circular background that would cover the entire front area of the base drum. Overall, we felt this looked more effective and professional. 


The raw footage shot by Bobby and myself show the progression we made whilst using the technology to produce our ident. To begin with, our shots were slightly out of focus and we struggled to fin the correct frame to film the shots we wanted. However, with time and practice (in the form of many short 5 second recordings) we were able to film our ident shots to a good standard and edit them using Adobe Premiere to make them look as professional as we could.