VIP Logo Evaluation

VIP Logo Evaluation

Buzz Logo Evaluation

Buzz Logo Evaluation

Mixx Logo Evalutation

Mixx Logo Evaluation

Idea's and Planning Documents - Music Choices

Music Choice Discussion

Radio Station Logo Explanation - Family and Representation

How are my Logo's a Family?

It is important for my logo's to link together and be seen as a family of logo's.

In my designs I have attempted to make my logo's as family by incorporating similar design features, such as font and colours.

All three of my designs have a shape as the background; Mixx has a circle, Buzz has a diamond and VIP has a triangle.

The colour scheme for my logo's are different for each design, although they are all made up of two block colours; orange and white, green and purple and black and gold.

Also, the font for each logo is consistent. I made my own font on Photoshop using shapes and colours, however keeping a boxy, sharp and precise theme throughout, applying this to each character I designed.


How do the Logo's represent OW! Music?

My three logo designs represent OW! Music as they are young, fresh and exciting designs that reflect each genre of music well.

The circle surrounding the Mixx logo presents a well rounded radio station; it would play a mix of old and new music from the Pop genre.
The diamond surrounding the Buzz logo presents the station as a youthful station; it would play a  mix of music from the house and drum and base genres.
The triangle sitting as the background for the VIP logo presents a direct approach to the station; Buzz radio station would play music from the 1980's.

These would represent OW! Music as they show variety in the music genres that are played, this shows the company to accommodate for many different preferences among listeners.

Ideas and Planning Documents - Props and Costume List

Ideas and Planning Documents - Story Board Series

This ident shows a singer/guitarist playing his instrument and preparing to sing. The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the singer will begin to sing the same song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.
In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

 

This ident shows a electric guitarist preparing to play his instrument. The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the musician will prepare to play the chords to song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.

In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

This ident shows a drummer preparing to play his instrument . The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the drummer will begin to play the beat to song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.
In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

Ideas and Planning Documents - Developed Idea

Ideas and Planning Documents - Mind Maps

Our first idea, a nightclub scene, would've included people dancing in a club or concert scene; it would've then shown the back of people's heads with the letters for THE GRID shaved in their hair.
We decided not to take this idea further as the majority of our target audience would no longer go out to night clubs and raves. 
Also, as the channel plays comedies and youth orientated chat shows, as well as music videos, we didn't feel it would represent the channel overall.

Our second idea, the wind up teeth concept, was not taken further as we did not feel it would represent the channel overall. As the channel shows chat shows, music videos and American sitcoms, we thought having the wind up teeth would represent comedy programs and not the types of programs shown.
Also, as the wind up teeth are a classic joke about false teeth, we decided this was an inaccurate representation of our target audience of 18-30 year old men and women. 

Our third idea, the growing tattoo concept, was an exciting idea however extremely difficult to achieve. We wanted different scenes of Sitcoms, chat shows and music videos to grow out of the tattoo however we decided that a tattoo on the upper arm is a stereotypically male expression and so we did not want the channel to seem male orientated; our target audience is males and females between the ages on 18 and 30.

Our fourth idea, the music video themed concept, was carried forward and developed into our final idea. We chose to develop this idea further and create this ident as it was a fun and unusual setting, reflecting our quirky target audience. Not only this however, we used the music video idea to incorporate pixel boxes that show short clips of the programs shown on the channel; this allows the audience to have a sneak peak at all the different programs displayed on The Grid.
We felt this idea appealed to our target audience well; light rock music was a popular genre of music in the early to mid 1990's, the age in which our target audience were younger and interested in finding their favorite genre of music to listen to. Furthermore, a music video will be familiar to our audience and will therefore catch the attention of the audience and encourage them to watch the programs on the channel.