Friday, 23 May 2014
Music Video Production - Spider Diagrams
Idea 1: Contrast
The majority of the music video will be filmed in a black and white colour scheme. The chorus will indicate when the video will burst into colour, showing lively, bright colours and an energetic club scene. This idea will follow the lives of 4 men, attempting to attract the attention of one girl. The colour scheme will shwo a contrast between two, very different atmosphere's and the focus on one young woman will reflect the lyrics well.
Idea 2: Clubbing
Our second idea is mainly based around a dance scene and a club. The artist would be performing at a gig venue, which would be full of people salsa dancing and enjoying themselves. Whilst the artist is performing, shots will vary to young men trying to get the attention of girls and dance with them. This idea would be shot in predominantly, one venue, however showing different locations within the night club/gig venue.
Idea 3: 1,2,3
This idea will follow the lives of three pairs of couples. Each pair will feature in a certain location, either a house party, a club, or out on the streets of London. Each location and pair are supposed to represent a different stage of a relationship; getting to know each other, going out together and forming an intimate relationship.
Idea 2: Clubbing
Our second idea is mainly based around a dance scene and a club. The artist would be performing at a gig venue, which would be full of people salsa dancing and enjoying themselves. Whilst the artist is performing, shots will vary to young men trying to get the attention of girls and dance with them. This idea would be shot in predominantly, one venue, however showing different locations within the night club/gig venue.
Idea 3: 1,2,3
This idea will follow the lives of three pairs of couples. Each pair will feature in a certain location, either a house party, a club, or out on the streets of London. Each location and pair are supposed to represent a different stage of a relationship; getting to know each other, going out together and forming an intimate relationship.
Tuesday, 20 May 2014
Music Video Production
I have chosen to create a music video for Sing by Ed Sheeran. I chose
this song because it has a good, steady beat that can be complimented with fast
paced and effective editing. The song is categorised in an R&B, Funk genre
and was almost directly inspired by singer Justin Timberlake. This song would
be aimed at a target audience of vibrant, young adults aged between 21 and 30
as the lyrics are based around a night out in Las Vegas.
Market Research - Existing Products
Before I create my advertisement for a social message campaign about being safe online, I will research the conventions and techniques used by social message campaigns.
I will find examples of 5 types of social message advertisements and analyse each of them to find out: what the ads are for, what techniques are used, what style of ad it is, what form the ad takes, what conventions can be seen and what the target audience is and how we can tell.
The 5 types of social message campaigns are:
This advertisement is meant to make people "spread the word" and help put an end to bullying. The campaign aims to encourage people to become more involved in anti-bullying schemes and programmes to reduce the amount of people who are bullied every day.
Techniques such as using an overt message and sparking an emotional, compassionate response are used. The overt message is explaining that parents should teach their children to respect everyone and not fall into a trap of becoming a bully. The compassionate response lies with the young girl that appears throughout the campaign; she is bald, suggesting she has been ill in the past and that she is possibly undergoing treatment for cancer.
The style of the advertisement is dramatic. The whole campaign has a serious tone and is in no way humorous or comedic, however it is uplifting.
This campaign in particular takes on the form of a stand alone anti-bullying ad with a vague talking heads form also. The people who are featured in the ad are not 'experts' as such, however they are providing a testimonial regarding the importance of teaching young people and children to respect and love others they way they are.
This advertisement shows the following conventions:
Secondly, I will explore Driving Safety (Alcohol) campaigns.
This advertisement is designed too make you think twice before having that "one more" drink before driving home. The advert shows a man doing the impressions of the various different people someone would come across, the police for example, if they are caught Driving Under the Influence of alcohol.
This drink driving campaign shows the technique of presenting a hidden message: "it will ruin your life if you get caught if you drive under the influence of alcohol". However, the advertisement also provokes and emotional response; fear and compassion. The two emotions are conveyed through the ad as it is designed to make you feel fearful that the situation that is being presented through the bar tender will happen to you if you drink and drive; as well as causing you to feel compassion for the character presented last in the advert as he has now lost his driving license and job as a result of his actions.
This advert is styled seriously, dramatically and has constant serious tones throughout. As drink driving is a serious and dangerous topic to discuss, the advert was in no way humorous or light-hearted; the advertisement was designed to shock people in to the possible consequences of their actions.
This particular Think! advertisement has been created in a realist narrative form. It is common for drink drivers to lose their license after being caught and be punished through the criminal justice system and therefore the situation the ad presents is likely to have happened to many different men and women across the UK, making a realist narrative.
The conventions shown in this advertisement are:
The next campaign I will explore is Donating Blood.
This advertisement has been made to encourage members of the public to donate their blood to be used to help people with serious diseases and/or injuries. The advert uses children to make the last part of the advert more shocking and memorable.
The technique used in this advertisement provokes and emotional response: compassion. The children talking about what gifts they would like for Christmas attracts parents to watch the full advert and families for ideas as to what gift to buy for a young child in the family maybe; however at the end, the comment made by the young girl in the hospital bed is hard hitting and causes a strong compassionate reaction from the viewers.
The style of the advert is humorous to begin with as the children make funny and surreal suggestions regarding the gift they would like. Although, when the young girl in the hospital is asked what she would like for Christmas, the style changes to dramatic. The advertisement suddenly becomes serious and has an emotional tone; this tone becomes apparent when the music stops and you hear the beeping sound of the hospital monitor attached to the little girl.
The Give Blood advert takes the form of a realist narrative. The young girl in the hospital bed is one of thousands of people in need of blood in the UK, leaving the scene shown in the advert a regular occurrence in various hospitals across Great Britain. Consequently, this means the advert has been formed as a realist narrative as it shows a common occurrence in society.
The following conventions can be seen in this advertisement:
The target audience for the Give Blood advert is parents and adults with families. The advert shows young children that are meant to attract parents' and adults attention; these people are then likely to watch to the end of the advert and feel compassion for the young girl in the hospital. This target audience is accurate as you must be aged between 17-65 to give blood.
The final campaign I will explore is Driving Safety (Speeding).
This advertisement campaign has been created in order to make drivers more aware of the legal speed limits and why they are set at that certain speed. Think! created this ad to give factual information that makes it clear as to why various roads are limited to 30 miles per hour.
The techniques used in this advert are, provokes and emotional response and presents an overt message. The overt message is: speed limits are set for a reason and need to be obeyed. The emotional responses that are caused are, fear -of hitting a child crossing the road as a result of speeding-, compassion -for the young girl who has been killed and her family- and solution to a problem -if you do not speed you will not end up in this situation.
The advertising style used in dramatic; the advert is hard hitting and tough to watch. The sound of the girls bones supposedly breaking back into place makes you aware the injuries that have been caused as well as death and therefore creates a very serious tone to the ad throughout.
Think! created this ad in the form of a realist narrative. The use of statistics in the ad shows that speeding is an increasing problem and instances such as the one presented in the campaign occur far too often in Britain's modern society.
The following conventions can be seen in this ad:
The target audience for this ad is adult drivers and parents. Primarily, this campaign is targeted towards over confident drivers who disobey speed limits. The ad has been designed to present one possible consequence of their speeding habit and attempt to deter them from continuing to break the law and endanger other people and members of the public. Moreover, the Think! ad is aimed at parents to teach their children to be more aware of dangerous drivers on the road and ensure that parents themselves do not speed and risk causing a terrible tragedy like the one presents upon another family.
I will find examples of 5 types of social message advertisements and analyse each of them to find out: what the ads are for, what techniques are used, what style of ad it is, what form the ad takes, what conventions can be seen and what the target audience is and how we can tell.
The 5 types of social message campaigns are:
- Anti-Bullying
- Driving Safety (alcohol)
- Donating Blood
- Smoke Alarm / Fire Safety
- Diving Safety (speeding)
This advertisement is meant to make people "spread the word" and help put an end to bullying. The campaign aims to encourage people to become more involved in anti-bullying schemes and programmes to reduce the amount of people who are bullied every day.
Techniques such as using an overt message and sparking an emotional, compassionate response are used. The overt message is explaining that parents should teach their children to respect everyone and not fall into a trap of becoming a bully. The compassionate response lies with the young girl that appears throughout the campaign; she is bald, suggesting she has been ill in the past and that she is possibly undergoing treatment for cancer.
The style of the advertisement is dramatic. The whole campaign has a serious tone and is in no way humorous or comedic, however it is uplifting.
This campaign in particular takes on the form of a stand alone anti-bullying ad with a vague talking heads form also. The people who are featured in the ad are not 'experts' as such, however they are providing a testimonial regarding the importance of teaching young people and children to respect and love others they way they are.
This advertisement shows the following conventions:
- presents the message throughout
- shows a brand logo
- has a catchy phrase
- features audio and music
Secondly, I will explore Driving Safety (Alcohol) campaigns.
This advertisement is designed too make you think twice before having that "one more" drink before driving home. The advert shows a man doing the impressions of the various different people someone would come across, the police for example, if they are caught Driving Under the Influence of alcohol.
This drink driving campaign shows the technique of presenting a hidden message: "it will ruin your life if you get caught if you drive under the influence of alcohol". However, the advertisement also provokes and emotional response; fear and compassion. The two emotions are conveyed through the ad as it is designed to make you feel fearful that the situation that is being presented through the bar tender will happen to you if you drink and drive; as well as causing you to feel compassion for the character presented last in the advert as he has now lost his driving license and job as a result of his actions.
This advert is styled seriously, dramatically and has constant serious tones throughout. As drink driving is a serious and dangerous topic to discuss, the advert was in no way humorous or light-hearted; the advertisement was designed to shock people in to the possible consequences of their actions.
This particular Think! advertisement has been created in a realist narrative form. It is common for drink drivers to lose their license after being caught and be punished through the criminal justice system and therefore the situation the ad presents is likely to have happened to many different men and women across the UK, making a realist narrative.
The conventions shown in this advertisement are:
- shows a brand logo
- features audio
- presents a catchy phrase
The next campaign I will explore is Donating Blood.
This advertisement has been made to encourage members of the public to donate their blood to be used to help people with serious diseases and/or injuries. The advert uses children to make the last part of the advert more shocking and memorable.
The technique used in this advertisement provokes and emotional response: compassion. The children talking about what gifts they would like for Christmas attracts parents to watch the full advert and families for ideas as to what gift to buy for a young child in the family maybe; however at the end, the comment made by the young girl in the hospital bed is hard hitting and causes a strong compassionate reaction from the viewers.
The style of the advert is humorous to begin with as the children make funny and surreal suggestions regarding the gift they would like. Although, when the young girl in the hospital is asked what she would like for Christmas, the style changes to dramatic. The advertisement suddenly becomes serious and has an emotional tone; this tone becomes apparent when the music stops and you hear the beeping sound of the hospital monitor attached to the little girl.
The Give Blood advert takes the form of a realist narrative. The young girl in the hospital bed is one of thousands of people in need of blood in the UK, leaving the scene shown in the advert a regular occurrence in various hospitals across Great Britain. Consequently, this means the advert has been formed as a realist narrative as it shows a common occurrence in society.
The following conventions can be seen in this advertisement:
- shows the brand logo
- presents a slogan and message
- features music and audio
The target audience for the Give Blood advert is parents and adults with families. The advert shows young children that are meant to attract parents' and adults attention; these people are then likely to watch to the end of the advert and feel compassion for the young girl in the hospital. This target audience is accurate as you must be aged between 17-65 to give blood.
The final campaign I will explore is Driving Safety (Speeding).
This advertisement campaign has been created in order to make drivers more aware of the legal speed limits and why they are set at that certain speed. Think! created this ad to give factual information that makes it clear as to why various roads are limited to 30 miles per hour.
The techniques used in this advert are, provokes and emotional response and presents an overt message. The overt message is: speed limits are set for a reason and need to be obeyed. The emotional responses that are caused are, fear -of hitting a child crossing the road as a result of speeding-, compassion -for the young girl who has been killed and her family- and solution to a problem -if you do not speed you will not end up in this situation.
The advertising style used in dramatic; the advert is hard hitting and tough to watch. The sound of the girls bones supposedly breaking back into place makes you aware the injuries that have been caused as well as death and therefore creates a very serious tone to the ad throughout.
Think! created this ad in the form of a realist narrative. The use of statistics in the ad shows that speeding is an increasing problem and instances such as the one presented in the campaign occur far too often in Britain's modern society.
The following conventions can be seen in this ad:
- shows the brand logo
- features music and audio
- presents the message throughout
- presents a slogan
The target audience for this ad is adult drivers and parents. Primarily, this campaign is targeted towards over confident drivers who disobey speed limits. The ad has been designed to present one possible consequence of their speeding habit and attempt to deter them from continuing to break the law and endanger other people and members of the public. Moreover, the Think! ad is aimed at parents to teach their children to be more aware of dangerous drivers on the road and ensure that parents themselves do not speed and risk causing a terrible tragedy like the one presents upon another family.
Tuesday, 13 May 2014
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