I will begin by analysing 5 advertisements.
1. DR DRE What Will Your Beats Be FT Ellie Goulding
The style of the advert is an Intertexutality. The headphones advert references music from Pop Culture, Ellie Goulding's in particular. This advert also uses Celebrity Endorsement as an advertising technique. This attracts viewers, especially Ellie Goulding's fans, to watch the advertisement and become potential customers for the product being shown. furthermore, the audience watching this advert would be young people, most likely ages between 12 and 30. This seems like a very large age range however people between these ages are the iPod generation and are most likely to be listening to music on portable devices and through headphones. The colours of the Studio Beats suggest that the product is aimed at young people, as well as a host of young people featured throughout the advertisement; these people are older teens and young adults therefore broadening the age of the audience up to 30 years.
2. Yes Sir I Will Boogie in the office - Cadbury Dairy Milk
This advertisement is Humorously styled. Cadbury will have chosen to advertise their product in a humorous manor so as to entertain their audience and ensure they remember the advert for the product. Cadbury's advert has a hidden message throughout: if you eat Cadbury Dairy Milk chocolate, you will feel happy and joyful. This message is presented at the end of the advert when a picture of the product is displayed with a hashtag #FeelTheJoy displayed underneath. This advertisement is aimed at all ages and genders; the colourful packaging of the product suggests it is aimed at young people, however the people featured int he advert are of working age and in an office, therefore presenting the idea that the products is aimed at everyone.
3. Evian Baby and Me
This advertisement is shown in a Parody style. The ad makes fun of itself and shows many humorous qualities. This advert by Evian has an overt message: drinking Evian water makes you feel and seem young again. This advertisement is aimed at people of all ages. The advert featuring adults presents the idea that the water is good for older people and a source of youthfulness; the babies in the advert support this as they represent the reflections of people walking down the road. However, the babies in the advert also present the idea that drinking their water will help them grow up to be strong, independent adults.
4. New Ford Mustang Commercial
The Ford Mustang advert is Dramatic. It is a serious advert for the company and is an expensive product, therefore the advert has serious tones to it. Ford's advertising technique is to aim to produce an emotional response. This emotional response may be either to make the audience questions their self-perception or social class. As the advert is dramatic and serious, the customers are likely to be of a similar nature, for example the Upper Middle Class or Middle Class category of people according to the JINCAR Scale. The lady at the start of the advert is presented as a classy woman with an important job, similarly to the chef standing in the doorway of a restaurant. The young brunette girl featured at the end of the advert presents the 'self-perception' emotional response technique as she wears a pink leotard and tutu when the camera is directly facing her; however when the camera films her reflections, she is dressed in a Black Swan costume. This creates the idea that owners of a Ford Mustang will appear to be superior and have a pristine image to onlookers.
5. Lynx Excite Fallen Angels
Lynx's Fallen Angles advertisement has been made within a Surreal style. The events that happen in this ad would never happen in reality, and therefore make the advert strange and unusual; although entertaining. The ad technique that has been used is a hidden message: if you buy and wear Lynx Excite, women (angles) will fall for you. Moreover, another technique that has been used is the attempt to provoke and emotional response and make the viewers question their self-perception. The ad aims to make men feel that they would benefit from wearing Lynx deodorant and that they would be more attractive to women. The advert is aimed at young men aged between 16 and 30; these men are the most likely to be interested in attracting female attention and therefore the perfect customers for the message the advert promotes.
