Music video conventions can vary depending on which
genre of music they are representing, however, general music video conventions
are:
- The style (Performance, narrative, mixture, cameo)
- The camera (camera shots, camera angles, camera movements)
- The editing techniques
- The sound
- Mis en screen (hair & make-up, location/setting, colours, props, lighting and costume)
- Stereotypes
A good example to show the style of a music video is Beyoncé - Love on Top. This music video shows the performance shown in this 'style' of video.
A second example to show the style of a music video is Katy Perry - Thinking of You. This music video shows the narrative 'style' of music video.
A good example of the techniques used with a camera is Alicia Keys - Tried Sleeping with a Broken Heart. This music video shows the camera angles that are used.
Another good example of different techniques used with a camera is Rihanna - California King Bed. This music video shows different camera shots that can be used.
A good example of editing techniques is the Gorillaz - Feel Good Inc. This music video show's how to create a music video, using only computerised editing.
A good example of another music video using editing techniques is Will.I.Am ft. Britney Spears - Scream and Shout. This music video demonstrates a way of editing the footage whilst incorporating the stars moving image at the same time.
A good example to show the Mis En Screen of a music video is Lady Gaga ft. Beyoncé - Telephone. This music video highlights the effects of hair & make-up design.
A second example of Mis En Screen is Jessie J - Domino. This music video shows the excitement of all different costumes and outfits.
A good example of a music video that represents a stereotype is Nirvana- Smells like Teen Spirit. This music video presents the hard rock genre as loud, rough around the edges and aggressive.
Another good example of a stereotypical music video is Take That - Patience. This music video presents the stereotypical boy band image.
